Mister Brisket Is Living the Thigh Life at the American Royal With Help from The Promo Addict
When you’re the meat sponsor for the American Royal World Series of Barbecue, you’re not just supplying product you’re fueling legends.
Mister Brisket took on that challenge this year, committing to offer a special meat order for every single team competing in Kansas City this November. And if you’ve ever been to the Royal, you know that’s no small order. Hundreds of pitmasters, from backyard warriors to world champions, all firing up smokers at once it’s BBQ at a scale you just can’t explain until you’ve stood there and breathed it in.
So when the Mister Brisket crew wanted to send some swag along with their shipments, they knew it couldn’t be just another throwaway promo item. It had to feel like the American Royal. Fun. Bold. Classic. A little cheeky.
Enter the drink koozie of the year.
Designed to look just like an iconic Miller High Life can but with a twist: this piece proudly reads:
Mister Brisket Living the Thigh Life
Clean gold trim. Vintage beer-can vibes. The perfect blend of BBQ humor and old-school cool.
And the best part? These beauties had an insanely fast turnaround. From concept to delivery, The Promo Addict brought it to life just in time for pallets of meat to start rolling out across the country.
Now, when those teams crack open a cold one beside their briskets and ribs, there’s no doubt who’s keeping them fueled — in the cooler and on the smoker.
Mister Brisket isn’t just supplying meat this year. They’re supplying personality.
Can’t wait to see these koozies in action at the Royal because this November in Kansas City, we’re all living the Thigh Life.