Hudson’s Hot AF Wing Challenge Heats Up with Custom Bibs from The Promo Addict
When Hudson’s, known across the country as Canada’s Pub, wanted to turn up the heat on their popular Hot AF Wing Challenge, they came to The Promo Addict looking for a creative way to brand the experience.
The challenge was simple; or so it seemed: eat the insanely spicy wings and survive the bragging rights. But the Hudson’s team wanted more than just a fiery food challenge, they wanted an event that would be memorable, Instagram-worthy, and undeniably Hudson’s.
The Idea: Custom Hot Wing Bibs
Our team at The Promo Addict got to work brainstorming ways to enhance the event experience. The winning idea? Custom “Hot AF” wing bibs designed to protect brave challengers from the heat and make for perfect photo ops.
Inspired by the classic lobster bib, we created durable, custom-printed bibs that boldly showcased the Hudson’s branding and Hot AF Wing Challenge logo. These bibs didn’t just keep sauce off shirts they became an instant conversation piece and badge of honor for participants.
The Result: Branded Fun Meets Functional Swag
The moment challengers sat down and tied on their custom bibs, phones came out and cameras started rolling. The bibs quickly became part of the event’s identity turning every participant into a walking (and sweating) billboard for the Hudson’s brand.
From local pub events to social media buzz, the branded bibs helped take the Hot AF Wing Challenge from a fun night out to a full-blown marketing moment.
Why It Worked
- Memorable Branding: Every participant proudly displayed the Hudson’s logo while tackling the wings.
- Photo-Friendly: The bibs encouraged photos and social shares, amplifying the event’s reach online.
- Functional and Fun: They solved a real problem, messy wings, while keeping the branding front and center.
Hot Tip from The Promo Addict
When your brand is known for fun, community, and great food, don’t settle for basic giveaways. Create branded experiences that make people laugh, share, and remember your event long after it’s over.
At The Promo Addict, we love helping clients like Hudson’s create promotions that go beyond the ordinary, because when your brand experience is this hot, it deserves to be celebrated.