At The Promo Addict, we love helping our clients make a splash, especially when it comes to unique, memorable giveaways. One recent project had us diving deep into uncharted waters: creating custom-branded Rapala fishing lures for a client’s conference giveaway. And the results? Absolutely reel-worthy.
These weren’t your average promotional items. Rapala lures are high-performance fishing tools trusted by anglers around the world, and customizing them required the perfect balance of precision, creativity, and care.
To bring our client’s vision to life, we used a new printing method called UV DTF (Direct to Film) technology. This innovative process lets us apply vibrant, full-color logos directly onto hard surface items with outstanding detail and durability. It’s ideal for curved or textured surfaces like the sides of a Rapala lure where traditional print methods just don’t cut it.
The process wasn’t without its challenges. Applying UV DTF decals to a lure is a meticulous, hands on job. Each decal had to be aligned perfectly and applied by hand no easy task when you’re working around sharp treble hooks! Our team took extra care during every step, ensuring that the decals were placed flawlessly without getting poked or scratched in the process.
The final product? A premium, one of a kind giveaway that turned heads and sparked conversations at the conference. These lures didn’t just carry a brand—they told a story of innovation, attention to detail, and thinking outside the tackle box.
If you’re looking for custom promotional items that go beyond the ordinary, UV DTF printing opens the door to exciting new possibilities. From fishing lures to drinkware, tools, electronics, and more we can now brand even the trickiest surfaces with highend, full color graphics.
Got an idea that’s a little off the beaten path? We’re all in. Let’s create something unforgettable.
– The Promo Addict Team