At The Promo Addict, we love partnering with brands that share our passion for quality, creativity, and supporting Canadian-made products. That’s why we were so excited to team up with Broil King, a leading national BBQ manufacturer known for their premium Made in Canada grills, to create something special for their customers.
The Project
Broil King wanted a practical, high-quality gift with purchase that would stand out not just on the day it was given, but for years to come. The answer? Large utility tote bags custom-designed for shopping, picnics, BBQ competitions, or just about any adventure you can throw at them.
We worked closely with Broil King to produce durable, stylish totes that reflect their commitment to quality—bags that aren’t just giveaways, but useful, long-lasting gear their customers will actually want to use.
Why It Works
- Function meets brand power Every time a customer takes their tote to the store or the beach, they’re carrying the Broil King brand with pride.
- A gift with purpose It’s not just a “freebie,” it’s a tool that makes everyday life easier.
- Canadian-made connection Just like Broil King’s BBQs, these totes celebrate quality craftsmanship and Canadian pride.
The Result
Customers loved the gift-with-purchase promotion, and Broil King was able to reinforce their brand’s reputation for premium quality—both in their grills and in the thoughtful extras they offer.
At Promo Addict, we’re all about creating branded products that are used, loved, and remembered. The Broil King utility tote project was a perfect example of that mission in action.